The RealReal
The RealReal is the largest marketplace for authenticated luxury resale, extending the life cycle of luxury fashion. With over 34 million users, The RealReal has established itself as the premier destination for shopping and selling designer items.
The Ask
The RealReal needed to deepen the digital shopping experience with compelling visuals, consistency and an emphasis on UX best practices.
The answer
Consulting on special projects across various channels and campaigns; promotion creative, photography usage, launching products and services, annual reports, collaborations, category page redesigns, Instagram stories, app UI/UX and more.
Luxury Resale Report
Home page
Instagram stories stills: weekly roundup
Category page UI
Holiday ecomm
Category page wireframe
