Thermos
In 1904, Thermos became the first company to develop consumer products using vacuum insulation. 120 years later, Thermos continues to offer high quality insulated food and beverage containers but has trouble standing out in a much more competitive market.
The Ask
Thermos needed a fresh marketing campaign to bring attention to their best-in-class food and beverage containers geared toward kids and their parents. While competing brands go viral (for better or worse), Thermos remains the name synonymous with the technology.
Agency: The wonderful women of Kindred Creative
Role: Art Director
The answer
With a brand campaign focused on product features that save the day, Thermos establishes itself as the brand that provides care and solves problems. “Care. It’s What We Do.”
Color Palette
Social Ad Storyboard
Social Ad Storyboard
