Sundance Catalog
Born in the mountains of Utah and raised on the independent spirit of the West, Sundance curates and designs creative, free-spirited fashion and accessories for the rugged and refined woman.


The Ask
Sundance knew they had fallen years behind the current trends in design and content but didn’t know where to start. They needed a complete brand reset in time for the all important holiday season. With the rise of western wear and bohemian influences in women’s fashion, Sundance was in a good position to capitalize on their authentic story—they just needed a new way to tell it.
The answer
Sundance needed to modernize their brand from top to bottom. All visuals—brand design, photography, styling, catalog layout, content, digital and social marketing—needed a fresh eye. By embracing their western roots, they introduce millennials to their 35+ year heritage while reinforcing their commitment to the independent, free-spirited woman.
Agency: Kindred Creative Group
Role: Art Director
Moodboard – location

Moodboard – studio

Catalog photography refresh








Print Catalogs – Fall 2024









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