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Sundance Catalog

Born in the mountains of Utah and raised on the independent spirit of the West, Sundance curates and designs creative, free-spirited fashion and accessories for the rugged and refined woman. 

The Ask

Sundance knew they had fallen years behind the current trends in design and content but didn’t know where to start. They needed a complete brand reset in time for the all important holiday season. With the rise of western wear and bohemian influences in women’s fashion, Sundance was in a good position to capitalize on their authentic story—they just needed a new way to tell it.

The answer

Sundance needed to modernize their brand from top to bottom. All visuals—brand design, photography, styling, catalog layout, content, digital and social marketing—needed a fresh eye. By embracing their western roots, they introduce millennials to their 35+ year heritage while reinforcing their commitment to the independent, free-spirited woman.

Agency: Kindred Creative Group
Role: Art Director

Moodboard – location

Moodboard – studio

Catalog photography refresh

Print Catalogs – Fall 2024

Home page template – desktop

Home page template – mobile

Instagram grid

Welcome email template

Trend email template

Email template

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