The Ask

GE wanted to incorporate more storytelling into their website, looking for ways to innovate and inspire within their highly regulated brand look and website infrastructure.

The answer

GE Enthusiast would live on its own website, creating a digital hub for GE’s customer-facing case studies. These templates were developed to be easy to repurpose for dozens of stories. 

Bill Nye + Emoji

Moon Boots

National Geographic x GE

GE Align A.M. LED Light bulb