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Astor & Black

Launched in 2004, Astor & Black was the luxury custom clothier for athletes, celebrities and executives. Professional Clothiers facilitate a fitting process which creates a comprehensive 28-Point Fit Profile for each client. Each suit is hand cut and sewn using the highest quality fabrics from the top mills in the world, following strict quality standards. 

The Ask

In the late-aughts, luxury bespoke clothier Astor & Black bet big on creative and marketing. They saw mens suiting rise in popularity with a younger generation of international, multi-hyphenate professional athletes, executives and celebrities. Astor & Black needed a big brand refresh to position themselves for a new audience. 

The answer

In addition to a new logo that screams “luxury heritage brand,” Astor & Black got on board with a modern update to photo art direction and illustrations to help customers visualize their customization options. Print design projects included fashion lookbooks, marketing collateral and sales tools. 

SS12 lookbook: hero photography

SS12 lookbook: detail shots

Print production: black embossing and metallic inks on matte black linen card stock

AW12 lookbook: hero photography

Garment customization illustrations

Seasonal style and fabric mockups

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