The Ask

Apricity Ventures had been in the works for years, bouncing around in its founder’s head and heart. When the time came for Apricity to evolve from an idea into a brand, it needed to put feelings into words. 

The answer

Apricity leads with heart, standing out in a sea of competitors that focus on an understanding of success void of any emotion at all. By tuning into and articulating the passion at the core of every investment, Apricity will attract collaborators that share their values. The visual identity was inspired by luxury fashion and travel and is soft yet highly sophisticated. A brand book was created to house the foundational brand elements and finally give Apricity a place to define its vision and mission.

Moodboard

Wordmark

Sun Icon

Brand Book

Swag

Digital & Print