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The art direction + design studio of Monica Mehiel.

The RealReal

The RealReal is extending the life cycle of luxury fashion, working directly with designers to encourage sustainable retail practices and democratizing luxury fashion for all. 
– Art Direction, Design, Concept Development, UI 

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Obvious Ventures

A venture capital firm focused on startups that are reimagining giant industries through a world positive lens.
– Design, Layout

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Forge Architecture + Design

A full-service architecture design and interior design firm based in San Francisco.
– Brand Extension, Brand Guidelines, Design 

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Two shoe industry lifers joined forces to create a sustainable shoe brand using only materials from nature. They created an end-to-end ethical and eco-conscious shoe  manufacturing process.
– Branding, Art Direction, Design 

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Selected Branding

A sampling of recent brand + visual identities created for a range of clients. A jewelry company based in North Carolina. Two incredible film + video production companies in Los Angeles. A traveling anti-racist community library. An egg donor database. A historic ranch in West Marin. 

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Astor + Black

The international luxury custom clothier of athletes, celebrities and chief executives.
– Brand Extension, Art Direction, Design, Print Production, Illustration

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Carnivale 2021 Gala

Grace Cathedral of San Francisco’s Mardi Gras celebration, raising money to support the community through innovative spiritual offerings, arts and culture programs, and social justice work. The event was in person and virtual.
– Branding, Campaign Art Direction, Event Design 

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Make Beauty

Modern, multifunctional skincare and cosmetic essentials, designed to work seamlessly in daily rituals of beauty. – Design

Copper Banking for Teens

The banking app that puts teens on a path toward true financial literacy.  – Design 

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Bodycare formulated with active skincare ingredients, nourishing oils and exotic botanicals that treat the skin and awaken the senses. – Design

Title Nine

A woman-owned athletic lifestyle brand focused on female empowerment.
– Campaign Branding, Photo Art Direction, Design

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GE Enthusiast

Sharing case studies, innovative products and discoveries that aim to improve our lives, powered by General Electric.
– Brand Extension, Web Design

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Carnivale 2020 Gala

Grace Cathedral of San Francisco’s first virtual Mardi Gras gala and fundraiser. 
– Branding, Campaign Art Direction, Event Design

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The leading global beauty retailer, Sephora selects the top brands and of-the-moment beauty products to bring to the masses while maintaining high visual standards. 
– Concepting, Art Direction, Design

Plates at One Market

An upscale food court in downtown SF had a 20 foot wall that needed a makeover.
– Illustration